Whether you like magenta and pink hues or not, you would have to admit the Pantone Colour of the Year 2023 Viva Magenta 18-1750 is certainly making impact. Varying shades of magenta are filtering through fashion and home furnishing textiles; no longer a small accent colour this beautiful rich shade is stamping its ground as the hero in the space, as pictured above in a Johannesburg South Africa penthouse. Brave, fearless and optimistic (Pantone 2022) this richly pigmented hue invokes warmth, and a sense of cocooning and comfort and when utilised on a sofa or armchair, conveys one giant visual cue, to take a seat and enjoy life.
“Pantone’s Colour of the Year, Viva Magenta 18-1750, vibrates with vim and vigour. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Colour of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.” (Pantone 2022)
Colour through textile selection and paint is one of the easiest ways to express mood and create cohesion with the design of your home. So be brave and just like the expression ‘go big or go home’ with Viva Magenta in your home. Get in touch to see how we can help you create a colour moment in your space.