Living Coral is the Pantone Color of the Year for 2019.
"Vibrant, yet mellow Pantone Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolising our innate need for optimism and joyful pursuits Living Coral embodies our desire for playful expression. Representing the fusion of modern life, Pantone Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media." Pantone.